Tim Cook Reveals Apple’s Flagship Product Won’t Be Continued—Here’s Why

January 26, 2025 by Brian Foster

Tim Cook Reveals Apple’s Flagship Product Won’t Be Continued

Apple has built a reputation for redefining technology, and the Vision Pro, its much-anticipated VR headset, seemed like it would be the company’s next big leap. Combining immersive virtual reality with Apple’s signature sleek design, the Vision Pro was positioned as a cutting-edge device that could transform how we interact with digital content. But despite its initial buzz, Apple has made the surprising decision to halt production of the device—less than a year after its release.

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